Philly's logo ain't got nuttin' on ours

This week, our city unveiled a new logo to help show how inviting Philadelphia really is to business. We liked the idea so much that we decided to just plain gank the logo from the city and make a version that fits the message we want to show the world.

PIF 1. Philadelphia marketing chumps 0.

Since buying this domain we had all sorts of ideas for it. It’s usually the thing we talk about most when we are drinking vodka out of strippers shoes. So, you know, it’s kind of important we get it right.

When I saw the new Philadelphia logo, I knew it was the right time to stop drinking vodka from shoes. It was a call to action unlike any I’ve seen from the city before.

“Life. Liberty. And you.”

Better than “Philadelphia, the city that loves you back”? Better than “Experience our past, be part of our future”? I dunno. It kinda makes Philadelphia sound clingy. Like lime ticks on balls.

I just wish I had the job of designing this thing. I bet they made a lot more than I did this year.

But, it is exactly the icon we’ve been looking to twist into a joke to set this site off.

Thanks, Mayor.